Investor Targeting
Reading Between the Lines of a VC Website to Decode Their Real Investment Focus
Portfolio patterns and check sizes matter far more than what VCs claim on their homepages.
Saoirse Fallon
· 8 min read
Founder Capital Mechanics
How Founders Should Track Seed Round Investor Conversations and Decisions
A CRM system keeps seed conversations on track and moving toward decisions.
Daniel Quach
Term Sheet Negotiation Mechanics for First-Time Founders
How to avoid giving away control while chasing a high valuation.
Priya Venkataraman
SAFE vs. Priced Round Decision for Seed Fundraising
Ownership at seed determines every financing after it—model the cap table before you choose.
Priya Venkataraman
Investor Follow-Up Cadence After a First Meeting
A structured follow-up sequence wins rounds by keeping investor attention after the meeting.
Priya Venkataraman
Convertible Note Terms Founders Should Negotiate
Pushing hard on the valuation cap protects founder ownership at conversion.
Daniel Quach
Warm Introduction Request Strategies for Investor Outreach
Treat warm introductions as an operational process, not a favor.
Saoirse Fallon
Venture Debt vs Equity for Early-Stage Startups
Venture debt can preserve ownership when a company can support repayment.
Priya Venkataraman